株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Management. 2nd ed.
商品詳細
解説
The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new preface by the current editor, John McGee. He acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management.
- Fully updated new edition covers over 160 key terms and concepts in strategic management;
- Contains contributions from more than 55 international contributors;
- Gives more explicit attention to 'competitive strategy' and 'competitive advantage';
- Fully treats the 'resource-based view', with recent developments around the 'knowledge- based view';
- Introduces the 'new economy', specifically economics of knowledge and information and the nature of network externalities;
- Outlines the key current trends in the field of strategic management in the editor's preface.