商品詳細

"The Strategy Pathfinder" is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase."The Strategy Pathfinder" brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. This title: offers an innovative introduction to strategy; makes readers active "producers" of strategy, rather than passive recipients of received wisdom; presents essential pathways through the strategy jungle; includes cases that provokes discussion about a key theoretical theme; and, encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. This book is supported by online lecturer supplements.