株式会社極東書店トップ ＞ 商品一覧 ＞ Billions : Selling to the New Chinese Consumer.
商品詳細
解説
Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help readers harness the power of insight into consumers' fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall