株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Channels. 7th ed.
商品詳細
解説
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.