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Strategic Management and Business Policy : Cases. 10th ed.
・ISBN 978-0-13-149460-2 paper US$ 219.99
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| 著者・編者 | Wheelen, Thomas L. / Hunger, J. D., |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 2006 |
| ページ数 | 648 pp. |
| 言語 | ENG |
| ニュース番号 | ＜528-471＞ |
解説
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.