株式会社極東書店トップ > 商品一覧 > Electronic Commerce : A Managerial Perspective 2006. 4th ed.
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解説
For undergraduate and graduate courses in Electronic Commerce.
For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.