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Name: Electronic Commerce : From Vision to Fulfillment. 3rd ed.
Author: Awad, Elias M.
ISBN: 978-0-13-173521-7

Electronic Commerce : From Vision to Fulfillment. 3rd ed.

・ISBN 978-0-13-173521-7 paper

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著者・編者	Awad, Elias M.,
出版社	(Prentice Hall, US)
出版年月	2007
ページ数	620 pp.
言語	ENG
ニュース番号	＜528-461＞

解説

For undergraduate or graduate courses in Electronic Commerce.

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.