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Name: Brand Rejuvenation : How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing.
Author: Lehu, Jean-Marc
ISBN: 978-0-7494-4566-9

Brand Rejuvenation : How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing. ブランドの活性化

・ISBN 978-0-7494-4566-9 2006 hard

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・ISBN 978-0-7494-5146-2 2008 paper

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著者・編者	Lehu, Jean-Marc,
出版社	(Kogan Page, UK)
ページ数	272 pp.
言語	ENG
ニュース番号	＜527-709＞

解説

Brand Rejuvenation highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to welcome and nurture them. This book provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.