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Tourism Business Frontiers

Tourism Business Frontiers : Consumers, Products and Industry. 観光業ビジネスの最前線-消費者、商品、産業

・ISBN 978-0-7506-6377-9 hard US$ 233.99

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お気に入り

電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-08-045591-4

著者・編者Buhalis, Dimitrios / Costa, C. (eds.),
出版社(Butterworth-Heinemann, UK)
出版年月2006
ページ数296 pp.
言語ENG
ニュース番号<526-587>

解説

As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes. New Tourism Consumers Products and Industry: Present and Future Issues is part of a two part set with its companion text, Tourism Dynamics, Challenges and Tools: Present and Future Issues which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.