株式会社極東書店トップ ＞ 商品一覧 ＞ Internet Marketing and e-Commerce.
商品詳細
解説
The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.