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商品詳細

Name: Market-Based Management : Strategies for Growing Customer Value and Profitability. 4th ed.
Author: Best, Roger J.
ISBN: 978-0-13-146956-3

Market-Based Management : Strategies for Growing Customer Value and Profitability. 4th ed.

・ISBN 978-0-13-146956-3 cloth

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・ISBN 978-0-13-129372-4 paper Int'l ed.

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著者・編者	Best, Roger J.,
出版社	(Prentice Hall, US)
出版年月	2005
ページ数	506 pp.
言語	ENG
ニュース番号	＜525-511＞

解説

For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course.

Strategic, applied, and performance-oriented. While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach. External performance metrics of a business are emphasized and actual measurement tools are provided. Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.