株式会社極東書店トップ商品一覧Strategies in Global Competition. : Selected Papers from the Prince Bertil Symposium at the Institute of International Business, Stockholm School of Economics.

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Strategies in Global Competition.

Strategies in Global Competition. : Selected Papers from the Prince Bertil Symposium at the Institute of International Business, Stockholm School of Economics. 〔リプリント〕グローバルな競争における戦略

・ISBN 978-0-415-65756-3 2013 hard GB£ 170.00

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・ISBN 978-0-415-75203-9 2014 paper GB£ 42.99

¥16,153.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-203-07685-9

著者・編者Hood, Neil / Vahlne, J.-E. (eds.),
シリーズRoutledge Library Editions: International Business
出版社(Routledge, UK)
ページ数395 pp.
言語ENG
ニュース番号<598-911>

解説

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.