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商品詳細
W. D. & H. O. Wills and the Development of the UK Tobacco Industry, 1786 - 1965. Reprint (1973).
・ISBN 978-0-415-37799-7 2005 hard GB£ 180.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-01921-5
| 著者・編者 | Alford, B. W. E., |
|---|---|
| シリーズ | Routledge Library Editions: Economic History. Miniset D: Business History |
| 出版社 | (Routledge, UK) |
| 言語 | ENG |
| ニュース番号 | ＜100-2064L＞ |
解説
This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.
Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis' book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history.
This major study was first published in 1973.