株式会社極東書店トップ商品一覧International Business Environment : Global and Local Marketplace in a Changing World. 2nd ed.

商品詳細

International Business Environment

International Business Environment : Global and Local Marketplace in a Changing World. 2nd ed.

・ISBN 978-1-4039-3691-2 paper

絶版

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著者・編者Morrison, Janet,
出版社(Palgrave Macmillan, UK)
出版年月2006
ページ数516 pp.
言語ENG
ニュース番号<524-553>

解説

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies. Global issues, including ethical dimensions and social responsibility are emphasized, as are management implications.