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High-Tech Entrepreneurship : Managing Innovation, Variety, and Uncertainty. ハイテク企業化精神 -イノベーション、多様性、不確実性を管理する-
・ISBN 978-0-415-38058-4 hard GB£ 210.00
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・ISBN 978-0-415-38059-1 paper GB£ 55.99
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-203-39014-6
| 著者・編者 | Bernasconi, Michel / Harris, Simon / Monsted, Mette (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2006 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | <524-503> |
解説
High-tech businesses form a crucial part of entrepreneurial activity - in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.
Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include:
- uncertainty and innovation
- entrepreneurial finance
- marketing technological innovations
- high-tech incubation management.
Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly 'real-world' focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.