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When people in First World countries think of tourists in the vast expanses of the Third World today, they typically think of pampered westerners, filling up the luxury hotels and imposing their Orientalist gazes on the teeming masses. As David Gladstone shows us in this fascinating and provocative book, such preconceptions are wrong. Coupling incisive and colorful ethnographic accounts of tourism in India and Mexico with sharp analysis, Gladstone demonstrates the amazing complexity of this industry, which now comprises close to ten percent of the world economy. As he also shows, the vast majority of tourists in the Third World are indigenous people with few resources-often making pilgrimages to religious shrines. From Pilgrimage to Package Tour is a fresh and entirely original account that stands tourism studies on its head and proves that this industry is far more complicated than it initially appears.