株式会社極東書店トップ商品一覧Small Business Management : An Entrepreneur's Guidebook. 5th ed.

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Small Business Management

Small Business Management : An Entrepreneur's Guidebook. 5th ed.

・ISBN 978-0-07-124464-0 paper Int'l ed.

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著者・編者Megginson, Leon C. / Byrd, M. J. / Megginson, W. L.,
出版社(McGraw-Hill/Irwin, SI)
出版年月2006
ページ数518 pp.
言語ENG
ニュース番号<523-663>

解説

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.