商品詳細

Going beyond the classical debate about advertising ethics by relating to the corporate social responsibility debate, and covering all aspects of marketing, Bert van de Ven has produced a unique contribution to the areas of marketing and business ethics. This text illuminates ideas about communication and the moral responsibility in sending global messages to give students of ethics and marketing a comprehensive overview of this complex and important subject area. A topical book, it will be essential reading for all those who have ever considered the moral responsibility of marketers and the relationship of business to society.