商品詳細

Name: Marketing : The Film Reader.
Author: Wyatt, Justin (ed.)
ISBN: 978-0-415-23519-8

Marketing : The Film Reader.

・ISBN 978-0-415-23519-8 hard

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・ISBN 978-0-415-23520-4 paper

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Considers the unique challenges of marketing the 'product' of film and the impact of film marketing on the creation and reception of cinema texts