株式会社極東書店トップ＞商品一覧＞ The Brand Glossary.

商品詳細

Name: The Brand Glossary.
Author: Swystun, Jeff (ed.)
ISBN: 978-1-4039-9809-5

The Brand Glossary. ブランド用語

・ISBN 978-1-4039-9809-5 paper

お気に入り ★★★

お問い合わせ

著者・編者	Swystun, Jeff (ed.),
出版社	(Palgrave Macmillan, UK)
出版年月	2007
ページ数	130 pp.
言語	ENG
ニュース番号	＜522-630＞

解説

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.