株式会社極東書店トップ ＞ 商品一覧 ＞ Benchmarking National Tourism Organisations and Agencies : Understanding Best Practice.
商品詳細
Benchmarking National Tourism Organisations and Agencies : Understanding Best Practice.
・ISBN 978-0-08-044657-8 hard US$ 233.99
￥54,822.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-08-045878-6
| 著者・編者 | Lennon, John / Smith, H. / Cockerell, N. et al. (eds.), |
|---|---|
| シリーズ | Advances in Tourism Research Series |
| 出版社 | (Elsevier, NE) |
| 出版年月 | 2006 |
| ページ数 | 274 pp. |
| 言語 | ENG |
| ニュース番号 | ＜522-626＞ |
解説
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. * Useful, practical guide to government's involvement in tourism over the past decade or more * Brings insight from both the academic and practitioner markets * International Case Studies