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E-Business Models.

E-Business Models. 電子商取引モデル

・ISBN 978-1-4051-1648-0 hard

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・ISBN 978-1-4051-1649-7 paper

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著者・編者Brush, Thomas,
シリーズTheories of Strategic Management
出版社(Blackwell, UK)
出版年月2005
ページ数224 pp.
言語ENG
ニュース番号<522-585 522-L79>

解説

The theme of the book is the impact of e-business technology on strategic management and competitive advantage. The book will examine theoretical literature in the strategy and economics area that will shed light on how the adoption of e-business technology can influence the delivery of different types of services. In addition it will discuss detailed examples of how the adoption of e-business technology allows firms to create competitive advantage from doing so.