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商品詳細
Strategies for Asia Pacific : Meeting New Challenges. 3rd ed. アジア太平洋のための戦略－新しい課題に対処する 第3版
・ISBN 978-1-4039-1695-2 paper EUR 49.99
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お気に入り
★★★
| 著者・編者 | Lasserre, Philippe / Schütte, H., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2006 |
| ページ数 | 332 pp. |
| 言語 | ENG |
| ニュース番号 | ＜522-572＞ |
解説
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.