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Understanding American Business Jargon : A Dictionary. 2nd ed. アメリカのビジネス用語を理解する－辞典 第2版
・ISBN 978-0-313-33450-4 cloth GB£ 65.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-02924-3
| 著者・編者 | Folsom, W. Davis, |
|---|---|
| 出版社 | (Greenwood, US) |
| 出版年月 | 2005 |
| ページ数 | 364 pp. |
| 言語 | ENG |
| ニュース番号 | ＜522-559 522-L5＞ |
解説
Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.