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Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication. モバイル・メディア通信のための メディア間戦略とイノベーション政策
・ISBN 978-3-7908-1575-7 soft EUR 99.99
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| 著者・編者 | Feldmann, Valerie, |
|---|---|
| シリーズ | Information Age Economy |
| 出版社 | (Physica-Vlg., GW) |
| 出版年月 | 2005 |
| ページ数 | xii, 269 pp. |
| 言語 | ENG |
| ニュース番号 | ＜522-264＞ |
解説
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.