商品詳細

`An outstanding book on a significant topic... I recommend this highly to interested readers' - Arvind Singhal, Professor and Presidential Research Scholar, Ohio University

`Imagi-Nations and Borderless Television neatly captures the revolution that television in Asia has gone through over the last 15 years.... Important for anyone wishing to understand the future of Asian television' - Andre Nair, Chairman and CEO Asia Pacific, Mediaedge: CIA

`The book is overdue... a useful reference for anyone who is interested in the development of transnational television in Asia' - Joseph Man Chan, Professor of Communications, Chinese University of Hong Kong

`Amos Owen Thomas takes us through this momentous change, with an extensively researched and cogently argued book. A must-read volume for scholars interested in television in Asia and around the world' - Daya K Thussu, Professor, University of Westminster

Surveying developments over the decade 1992-2001, this book chronicles and analyses the salient aspects of the impact of transnational television on the television and advertising industries in three regions-South Asia, Southeast Asia, and Northeast Asia. Through lively case studies from the Indian subcontinent, Greater China and the Malay Archipelago, the author examines developments with particular reference to their history, geography, cultural policies and broadcasting history, as also the concurrent evolution of domestic commercial television in each country.