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商品詳細
Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green. マーケティング・リサーチとモデリング：進歩と展望 －P.E.グリーン記念論集－
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| ISBN | 9780387243085 |
|---|---|
| 著者・編者 | Wind, Yoram / Green, P. E. (eds.), |
| シリーズ | (International Series in Quantitative Marketing 14) |
| 出版社 | (Springer, US) |
| 出版年月 | 2005 |
| ページ数 | xiv, 346 pp. |
| 言語 | ENG |
| ニュース番号 | ＜521-494＞ |
解説
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.