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A Preface to Marketing Management. 10th ed.
・ISBN 978-0-07-296216-1 paper US$ 89.25
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| 著者・編者 | Peter, J. Paul / Donnelly, J. H., Jr., |
|---|---|
| 出版社 | (McGraw-Hill/Irwin, US) |
| 出版年月 | 2006 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜521-490＞ |
解説
"Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.