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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Scales Handbook. Vol. IV : A Compoliation of Multi-Item Measures for Consumer Behavior and Advertising.

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Marketing Scales Handbook. Vol. IV

Marketing Scales Handbook. Vol. IV : A Compoliation of Multi-Item Measures for Consumer Behavior and Advertising. マーケティングの規模ハンドブック　第4巻

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ISBN9781587992056
著者・編者Bruner, Gordon C., II / Hensel, P. J. / James, K. E.,
出版社(Texere, US)
出版年月2005
ページ数842 pp.
言語ENG
ニュース番号＜521-478＞

解説

MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.