株式会社極東書店トップ ＞ 商品一覧 ＞ Asian Brand Strategy : How Asia Builds Strong Brands.
商品詳細
解説
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands