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Name: Marketing. 8th ed.
Author: Kerin, Roger A. / Hartley, S. W. / Berkowitz, E. N. et al.
ISBN: 978-0-07-111609-1

Marketing. 8th ed.

・ISBN 978-0-07-111609-1 paper Int'l ed. with passcode

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著者・編者	Kerin, Roger A. / Hartley, S. W. / Berkowitz, E. N. et al.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2006
ページ数	733 pp.
言語	ENG
ニュース番号	＜520-470＞

解説

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.