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Marketing.

Marketing. 8th ed. R.A.ケリン他著　マーケティング　第8版

・ISBN 978-0-07-308015-4 hard with passcode

絶版

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著者・編者Kerin, Roger A. / Hartley, S. W. / Berkowitz, E. N. et al.,
シリーズMcGraw-Hill/Irwin Series in Marketing
出版社(McGraw-Hill/Irwin, US)
出版年月2006
ページ数733 pp.
言語ENG
ニュース番号＜520-469＞

解説

"Marketing, 8E" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.