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株式会社極東書店トップ ＞ 商品一覧 ＞ Business Marketing : Connecting Strategy, Relationships, and Learning. 3rd ed.

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Business Marketing

Business Marketing : Connecting Strategy, Relationships, and Learning. 3rd ed. 対企業マーケティング　第3版

・ISBN 978-0-07-124438-1 paper Int'l ed.

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著者・編者Dwyer, F. Robert / Tanner, J. F., Jr.,
シリーズMcGraw-Hill/Irwin Series in Marketing
出版社(McGraw-Hill/Irwin, SI)
出版年月2006
ページ数683 pp.
言語ENG
ニュース番号＜520-468＞

解説

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.