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Fundamentals of Selling : Customers for Life through Service. 9th ed. C.M.ファトレル著 販売の基礎 第9版
・ISBN 978-0-07-319263-5 hard with CD-ROM US$ 132.50
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お気に入り
★★★
| 著者・編者 | Futrell, Charles M., |
|---|---|
| シリーズ | McGraw-Hill/Irwin Series in Marketing |
| 出版社 | (McGraw-Hill/Irwin, US) |
| 出版年月 | 2006 |
| ページ数 | 658 pp. |
| 言語 | ENG |
| ニュース番号 | ＜520-465＞ |
解説
"Fundamentals of Selling: Customers For Life Through Service, 9/e" is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.