株式会社極東書店トップ ＞ 商品一覧 ＞ Managerial Economics and Business Strategy. 5th ed.
商品詳細
Managerial Economics and Business Strategy. 5th ed. M.R.バイ著 経営経済学と経営戦略 第5版
・ISBN 978-0-07-305019-5 hard with CD-ROM US$ 139.06
￥32,580.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Baye, Michael R., |
|---|---|
| 出版社 | (McGraw-Hill/Irwin, US) |
| 出版年月 | 2006 |
| ページ数 | 620 pp. |
| 言語 | ENG |
| ニュース番号 | ＜520-396＞ |
解説
Baye's Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight "mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.