株式会社極東書店トップ ＞ 商品一覧 ＞ The Rise of Spanish Multinationals : European Business in the Global Economy.
商品詳細
The Rise of Spanish Multinationals : European Business in the Global Economy. スペインの多国籍企業の興隆 －グローバル経済における欧州企業－
・ISBN 978-0-521-84721-6 2005 hard GB£ 72.00
￥22,809.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-107-40271-3 2011 paper GB£ 40.00
￥12,672.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Guillén, Mauro F., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| ページ数 | 268 pp. |
| 言語 | ENG |
| ニュース番号 | ＜520-262 520-418＞ |
解説
Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefonica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillen offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.