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Performance is the central focus of every organization, and yet for many how this can be achieved is an unanswered question. This book takes the case of Formula 1 motorsport, where the connection between performance and all elements of the organization is fundamental to success. Can you imagine your organization as a Ferrari or a Jordan, a Williams or a Minardi? Your management team as a pit crew? Your sales force as the race team and your marketing and research people as the design studio creating a Formula 1 car? The case histories and examples which are examined provide both inspirational and instructional guidance to those seeking to achieve levels of performance - at the limit of possibility.