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商品詳細

Name: Mastering Fashion Marketing.
Author: Jackson, Tim / Shaw, D.
ISBN: 978-1-4039-1902-1

Mastering Fashion Marketing.

・ISBN 978-1-4039-1902-1 paper

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著者・編者	Jackson, Tim / Shaw, D.,
シリーズ	Palgrave Master Series
出版社	(Palgrave Macmillan, UK)
出版年月	2009
ページ数	376 pp.
言語	ENG
ニュース番号	＜519-580＞

解説

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.