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Strategy as Action : Competitive Dynamics and Competitive Advantage. 行為としての戦略－競争の動学と競争上の優位
・ISBN 978-0-19-516144-1 2006 cloth US$ 99.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-19-770369-4
| 著者・編者 | Grimm, Curtis M. / Lee, Hun / Smith, K. G., |
|---|---|
| シリーズ | Strategic Management Series |
| 出版社 | (Oxford U. Pr., US) |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜519-528＞ |
解説
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.