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Name: Principles of Services Marketing. 4th ed.
Author: Palmer, Adrian
ISBN: 978-0-07-710794-9

Principles of Services Marketing. 4th ed.

・ISBN 978-0-07-710794-9 soft

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著者・編者	Palmer, Adrian,
出版社	(McGraw-Hill, UK)
出版年月	2005
ページ数	575 pp.
言語	ENG
ニュース番号	＜518-497＞

解説

With a rigorous and comprehensive approach, Principles of Services Marketing 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.