株式会社極東書店トップ商品一覧Corporate Strategy : A Resource-Based Approach. 2nd ed.

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Corporate Strategy

Corporate Strategy : A Resource-Based Approach. 2nd ed. D.J.コリス他著 経営戦略 第2版

・ISBN 978-0-07-231286-7 soft

絶版

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著者・編者Collis, David J. / Montgomery, C. A.,
出版社(McGraw-Hill/Irwin, US)
出版年月2005
ページ数284 pp.
言語ENG
ニュース番号<518-460>

解説

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.