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Innovating Strategy Process. 戦略過程を革新する
・ISBN 978-1-4051-2939-8 hard US$ 85.00
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お気に入り
★★★
| 著者・編者 | Floyd, Steven W. / Roos, J. / Jacobs, C. D. et al. (eds.), |
|---|---|
| シリーズ | Strategic Management Society Book Series |
| 出版社 | (Blackwell, UK) |
| 出版年月 | 2005 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜518-458＞ |
解説
Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
- Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
- Offers new conceptual frameworks for analyzing and designing strategy process.
- Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
- Signals the future direction of the field.