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Global Marketing.

Global Marketing. 4th ed. W.J.キーガン他著　グローバル・マーケティング　第4版

・ISBN 978-0-13-146919-8 paper

絶版

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・ISBN 978-0-13-196854-7 paper Int'l ed.

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著者・編者Keegan, Warren J. / Green, M. C.,
出版社(Prentice Hall, US)
出版年月2005
ページ数636 pp.
言語ENG
ニュース番号＜517-567 520-462＞

解説

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.

Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).