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商品詳細

Name: Strategic and Competitive Analysis : Methods and Techniques for Analyzing Business Competition.
Author: Fleisher, Craig S. / Bensoussan, B. E.
ISBN: 978-0-13-191872-6

Strategic and Competitive Analysis : Methods and Techniques for Analyzing Business Competition.

・ISBN 978-0-13-191872-6 paper Int'l ed.

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著者・編者	Fleisher, Craig S. / Bensoussan, B. E.,
出版社	(Prentice Hall, US)
出版年月	2003
ページ数	457 pp.
言語	ENG
ニュース番号	＜517-540＞

解説

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. KEY TOPICS: Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. MARKET: