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Name: Strategic Management in Action. 3rd ed.
Author: Coulter, Mary
ISBN: 978-0-13-144680-9

Strategic Management in Action. 3rd ed.

・ISBN 978-0-13-144680-9 cloth

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著者・編者	Coulter, Mary,
出版社	(Prentice Hall, US)
出版年月	2005
ページ数	400 pp.
言語	ENG
ニュース番号	＜517-538＞

解説

For courses in Strategic Management.

Strategic Management in Action, 3^rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.