株式会社極東書店トップ ＞ 商品一覧 ＞ Magic, Culture and the New Economy.
商品詳細
Magic, Culture and the New Economy.
・ISBN 978-1-84520-090-9 cloth GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-10319-6
| 著者・編者 | Löfgren, Orvar / Willim, R. (eds.), |
|---|---|
| 出版社 | (Berg, UK) |
| 出版年月 | 2005 |
| ページ数 | 158 pp. |
| 言語 | ENG |
| ニュース番号 | ＜516-L156＞ |
解説
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.