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商品詳細
Marketing in the Emerging Markets of Latin America and Muslim Countries. 中南米・ムスリム諸国の新興市場でのマーケティング
・ISBN 978-1-4039-4751-2 hard EUR 49.99
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お気に入り
★★★
| 著者・編者 | Marinov, Marin (ed.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2005 |
| ページ数 | 176 pp. |
| 言語 | ENG |
| ニュース番号 | ＜516-462＞ |
解説
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.