株式会社極東書店トップ ＞ 商品一覧 ＞ Global Sport Sponsorship.
商品詳細
Global Sport Sponsorship. グローバルなスポーツ後援
・ISBN 978-1-84520-080-0 cloth GB£ 130.00
￥41,184.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-84520-081-7 paper GB£ 34.99
￥11,084.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Amis, John / Cornwell, T. Bettina (eds.), |
|---|---|
| シリーズ | Sport Commerce and Culture |
| 出版社 | (Berg, UK) |
| 出版年月 | 2005 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜516-1434＞ |
解説
Estimated to have an annual worth of US$24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; the utilization of sponsorship in the construction of global alliances; using sponsorship to negotiate local markets and the development of effective methods of evaluation. Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries.