商品詳細

Focus on Financial Management by Ivan Cohen offers a concise, enthusiastic and highly focused approach to introducing finance to both undergraduates and MBAs. It closely integrates practical applications and the underlying financial concepts so that the reader gets a clear picture of theory and how it can be applied in practice.The book has been carefully crafted and classroom-tested to provide an easy-to-read textbook that will engage the student and instructor alike. It has been designed to be used by students of business, finance and economics, and is equally accessible to students in other areas, such as engineering. It requires no preliminary knowledge of finance.