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Name: Advertising Ethics.
Author: Spence, Edward H. / Van Heekeren, B.
ISBN: 978-0-13-094121-3

Advertising Ethics. 広告倫理

・ISBN 978-0-13-094121-3 paper

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著者・編者	Spence, Edward H. / Van Heekeren, B.,
シリーズ	Basic Ethics in Ation
出版社	(Prentice Hall, US)
出版年月	2005
ページ数	140 pp.
言語	ENG
ニュース番号	＜515-573＞

解説

For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.

Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.